The Rucker Archive site was built with eye appeal bringing the finest images from all genres, including posters and postcards, advertisements and trade cards, catalogs and broadsides, daguerreotypes and cartes-de-visite, stereo views and cabinet cards, invitations and calendars, tickets and sheet music, plus premiums and all forms of lithography. The Rucker Archive is continuously growing, with fresh images loaded each month from the stockpile of over a quarter of a million. The goal is to offer the finest in visual Americana for use in advertising, film and video, print publication, exhibition, fabrication, and home/office display. This project involved refining navigation functionality and optimizing the FileMaker Pro database and connecting Lasso scripting code. Search engine optimization was applied to the entire site.
The website design for the project was updated with Macromedia's Dreamweaver and Fireworks applications for the editing of layout and graphical elements. For keyword generation, page optimization and submission to over 100 search engines, VSE's BeFound search engine software was used resulting in increased search engine rankings and ensuring wider placement and visibility across the internet.