J. McLauchlin & Company is a General Contractor and construction firm based in Ocala, Florida. In business for nearly twenty years, they have built a reputation for excellence upon a foundation of honesty and integrity.
The project for J. McLauchlin & Company incorporated elements of their previous site with new graphical treatments and increased accessibility for seach engine robots and spiders. This, in turn, increased their rankings in major search engines and has resulted in higher traffic through referrals by these major search engines.
The introductory Flash movie was reworked so that it allowed for a better user experience through faster loading. The Project Gallery was introduced to allow for a more thorough display of the building and construction projects undertaken and completed by J. McLauchlin & Company and allow for internal maintenance of the projects on this part of the website.
The website design for this development project was created with Macromedia's Dreamweaver and Fireworks applications for the creation of layout and graphical elements. The Project Gallery was created using the open source application, Gallery. For keyword generation, page optimization and submission to over 100 search engines, VSE's BeFound search engine software was used to increase search engine rankings. In addition, hyperSystems provides J. McLauchlin & Company with hosting services using a combination of Apache web server, MySQL database and PHP scripting technologies in order to maintain maximum flexibility in application scaling and portability for this website.